How to Communicate with an Introvert


Most people know whether they’re an extrovert or introvert. If you’re unfamiliar with the terms, extroverted people are typically outgoing people who love to socialize. In order to feel good and energized, extroverts need to socialize with a lot of people. On the other hand, introverted people are typically more reserved. While introverts enjoy socializing, they often feel depleted after socializing and need to spend time by themselves to regain energy. This doesn’t mean that introverts hate communicating with others, they just do it differently. So, here are a few ways you can communicate with an introvert:

  1. Remain Polite and Calm

One of the worst things you could say to an introvert is something along the lines of, “Why are you so shy?” Many introverts don’t communicate with people first. Instead, they wait until other people acknowledge them and engage in conversation. One of the reasons why introverts do this is because the energy they spend on socializing is limited. So, they don’t want to waste their social energy on an interaction that’s pointless. That’s why it’s important to politely acknowledge an introvert and remain calm throughout your interaction.

  1. Make Them Feel Welcomed

It’s important to remember that introverts have a limited amount of social energy. So, if you don’t make them feel welcomed, they’re more than likely to detach themselves from the conversation.

  1. Don’t Force Conversation

Most introverts enjoy meaningful conversations. That doesn’t necessarily mean that every introvert hates gossip or small talk, but it does mean that majority of introverts are looking for more meaningful conversations. In other words, look for cues that they are also interested in whatever you’re talking about, and if they seem disinterested, then don’t force them to engage in conversation.

  1. Respect Silence

While communicating with an introvert, you might notice that they slowly become more silent, especially if they’ve been socializing for a long time. While some people interpret this silence as an insult, it’s not an insult at all. Whenever an introvert becomes silent, it usually means that their social energy is running out, and they just have to relax and recharge. This could mean that they just need a few moments by themselves before they begin to socialize again, or that they need to go home for a night. Regardless of their decision, you should understand and respect an introvert’s space and silence.

How to Choose the Best Online Advertising Platform for Your Business

online advertising

Whether you are a startup or an experienced company, finding the perfect advertising platform can be challenging. In order to make the process a little bit easier for you, continue reading to learn about five different businesses and the relevant advertising platforms to make those businesses successful.

1.) The New Business

A new business typically needs to gain exposure before customers begin specifically researching about that business. Since a new business needs to bring awareness to their specific products or services, it’s important to reach their target customers in the most efficient and effective way possible. One of the easiest ways to do this by displaying advertisements on well-known websites.

A great platform that is perfect for this push marketing strategy is Google Display. Google Display utilizes banners and text advertisements across a variety of websites that your target customers will most likely be using. Google AdWords is also great because the interface is easy to understand and provides you with detailed analytics.

2.) Service Providers

On the other hand, service providers should opt for a pull technique. In other words, the target customers of a service provider, such as a lawyer, are already looking for the same service the provider offers. Service providers don’t have to necessarily worry about making their name and service known because their target customers regularly search for their specific service.

In order for the pull strategy to be effective, a service provider should use a search network, like Google or Bing, to launch their campaign. With a search network campaign, a service provider will utilize search engine optimization tactics to ensure their ads are one of the first things potential customers see.

3.) Business-to-Business

Business-to-business service providers can use a combination of advertising tactics to maximize their campaigns. For example, these businesses should utilize a combination of a search network campaign and the Google Display network to pull in potential customers.

It’s also important for business-to-business service providers to utilize LinkedIn. LinkedIn allows businesses to advertise in a way that will target specific needs that potential customers will be intrigued by.

4.) Lifestyle Product Retailers

A retailer that sells lifestyle products or products a specific group of people would be interested in, like band inspired merchandise, should use Facebook as their advertising platform. Typically, people who purchase lifestyle products are passive shoppers. In other words, they usually don’t specifically research for a certain product. Instead, they purchase lifestyle products from seeing interesting advertisements.

Like many beginner advertisement platforms, Facebook’s advertising interface is easy to understand and use. With a click of a few buttons, you are able to launch your ads to your specific target group.

5.) Competitive Markets

Lastly, if your business is within a competitive market then you want to utilize cross-channel marketing. You should be utilizing advertisement platforms such as Google and Facebook, in addition to other platforms, such as Twitter and Instagram. Using cross-channel marketing is cost effective and guaranteed to provide an influx of profitability.

It’s also important to use these advertising platforms to remarket. Remarketing is a simplistic concept in which advertisements are continuously shown to potential customers after they visited your general website or a specific page on your website.

5 Reasons to Invest in Replacement Windows For Your Home or Business

replacement windows

We are happy to welcome guest blogger, Matt Wheeler to our website! He is the owner of a replacement window and door business in Charlotte, NC called All Seasons Window & Door Co. Today, he’s going to be discussing the top 5 reasons to consider replacement windows for your home or business.

Whether you live in the queen city or elsewhere, we hope you’ll find this post helpful in meeting your home improvement needs!

As someone who’s been in the window and door business for a long time, I can attest to all the benefits of replacing your windows. While you may have heard that doing so can save you lots of money on heating and cooling costs, that’s not the only reason. Besides better energy efficiency, here are 5 more reasons to consider replacement windows for your home or business building.

Reason #1: More Comfort.

Ever sat near a window and felt a cold draft in the middle of winter? It’s enough to literally send chills down your spine! I’ve had customers who even reported watching the flames in their fireplace dwindle down to nothing because of a strange wind coming from a crack in their window sealing. If you’re noticing issues like this, they’re surely a pain, which means it might be time for some new panes… pun intended.

Reason #2: Improved Curb Appeal and Resale Value.

Thinking about selling your home soon? New windows can significantly increase its monetary value. But even if you don’t intend to sell, they will certainly boost your curb appeal and make your neighbors stop and stare a little longer while they’re out on walks. Who doesn’t want to own the most admired home in the neighborhood?

Reason #3: Easier Maintenance.

Today’s window technology has made significant improvements in terms of ease of maintenance and cleaning. If your home’s windows are old and hard to clean, replacing them could save you lots of time and effort in the very near future. And if you pay a professional to come and clean your windows every so often, you’ll save money. New windows for the win!

Reason #4: Safer.

Again, window technology has greatly improved. Modern replacement windows are safer than the windows of old, which means you’ll have greater peace of mind that your home is protected as well as it can be. Not to mention, they open and close easier from the inside, so you and your loved ones can get out quicker in case of fire or other emergencies that might require a prompt exit.

Reason #5: Current Specials.

Now is the time to take advantage of any special promotions that your local window and door replacement companies may be offering. With the spring season in full bloom, you’re bound to find some great deals out there. If you live in Charlotte, NC, give us a call at 704-343-8438 to learn about our current specials!

How to Grow Your Instagram Followers: 3 Things The “Experts” Won’t Tell You

Have you ever searched the web for “how to get more followers on Instagram” and been disappointed because all of the articles you read seem to suggest the same things? And then you implement those things and discover that they don’t really work all that well?

That’s because anyone who’s smart or considers themselves an expert on a subject is not just going to give away super-helpful information for free. They’re going to lure you in with shallow content that doesn’t really help you, and then upsell you on the really good stuff, which might actually get you a decent following … for a time … until you have to buy another course from them. (The goal is to always get you to spend more, right? Smart marketers know this and capitalize on it.)

If you really want to get more followers on Instagram, you need to do the things that no one is telling you to do. Dig deep into the stash of secrets that most experts are keeping in their closets and use those. If you do what everyone else is doing, you’re going to get the same results as everyone else. And most people are not getting results.

We’ve got some good news for you: we know a few of their secrets and we’re going to share them with you here, absolutely free.

That’s right. No charge for this super-helpful info. We’re even going to save you money by telling you about some awesome, cheap tools that have helped us grow our follower base on Insta. And we’re also not going to ask you to give away your email or sign up for anything in return. All we ask is that you share this post with everyone you know so that word gets out about our blog and we can grow our audience.

Yes, we have ulterior motives. But those motives don’t involve you giving out your info or cash. We genuinely hope you find this information so helpful that you’ll want to share it with everyone you know! So here goes…

#1. You can’t just “post everyday” and hope the followers will come.

Most of the experts will tell you to “build it and they will come.” And building it means posting to your account every day, using relevant hashtags, and hoping you’ll get found. But that’s not necessarily the case, especially since Instagram’s recent algorithm change.

Unfortunately, you’ve gotta pay to play if you want to get somewhere fast. The good news is, you don’t have to spend a fortune. Instagram’s advertising platform is still relatively low-cost. Also, there are tools out there to help you engage with potential followers more to grow your base. Which brings us to point #2.

#2. Using auto-like tools can be very lucrative.

Experts will usually tell you to avoid software that goes into Instagram and automatically likes posts from other people that use certain hashtags. They’ll say it’s “risky” and that you won’t be able to build a genuine following that way.

But we’re here to let you know that’s just not true! If you do it well, auto-liking can save you tons of time and energy, help you engage with potential followers, and grow your following significantly. One of our favorite tools is Robolike. We use it auto like other users’ posts that are tagged with certain words and phrases, and it works like a charm. In just over a year, we grew our following from 50 to over 9K.

Just don’t be spammy about it and you’ll be fine. We never recommend auto-commenting tools, as those can be difficult to regulate. But you could hire a VA on Upwork to go in and leave relevant comments for you for relatively cheap if you have the extra budget. Leaving comments manually using tools like iconosquare (which is also great for instagram analytics) can definitely help to boost your following, because it’s even more engaging that simply liking other posts with relevant hashtags. But it does take some time and effort on your part (or on the part of your VA!)

3. You don’t need a $1,500 camera!

The rule of thirds, good lighting, and a smartphone go a long way these days. Especially since the newer smartphones are equipped to produce images that are comparable to what you could get with a DSLR. So-called experts will try to get you to spend money on an expensive camera that’s just not practical. We’ve taken quite a few professional-quality photos with our iPhones that have received compliments from people inquiring what kind of camera we use. Who wants to carry around a big, bulky Nikon anyway?

Again, we hope you find this post helpful. And we’re sure that if you implement the above suggestions (especially the tools mentioned in #2), you’ll start to see some great results. Give it a try and let us know your results in the comments below!

How to Write Amazing Ad Copy That Converts

how to write good ad copy

Copywriting is an important element in the advertising and marketing of just about anything, and even more so in a local capacity. Whether it’s online advertising or offline advertising and marketing. A great advertisement might be the difference between success or failure of a product. The ideas discussed below will certainly offer some insight into creating awesome ad copy.

Writing an effective ads is key to achieving optimal sales success. Just what makes for good or excellent copywriting and how you can create a good advertisement?. Let’s look at some essentials of great copy.

Understand Your Customer:

It is very important to understand the intent of the client and also his/her organizational background. A good understanding aids in determining your target audience.

Know Your Products:

Full understanding of the products you’re trying to sell is extremely vital from the advertising point of view. Things like: what is the item, what are its advantages, its objectives, your target market, your medium of marketing, current reviews, the price as well as the region of advertising. All these factors are important to consider when advertising a product or collection of products.

Know Your Target Audience:

To recognize your target market, it is vital to comprehend the product and the age group the item is being targeted to. Once the age group is narrowed down, the following step would be to understand the mindset of that age group, the area they come from, their tastes, likes and dislikes. These are some of the elements that should be thought about before writing your ad copy.

An inadequately written advertisement might destroy an excellent product, just as a properly composed ad might escalate the sales of a mediocre product.

The next time you write an advertisement, take into consideration these aspects and you’re sure to come up with an awesome ad that converts.

How to Write a Song

how to write a songBefore you get too excited, you should know that this post is not going to outline a step-by-step process for actually sitting down to write a song. Truth be told, as an experienced songwriter, I can confidently say that the process is different for everyone. In fact, in many cases for me, it’s a different process every time I do it.

Sometimes, I come up with the melody first.

Sometimes, I come up with a chord progression first, and then I get a melody from that.

Sometimes, I write lyrics and it’s months before those lyrics get put to music.

And sometimes, I can write a whole song—lyrics, melody, and chords—in one 30-minute sitting. (It’s rare, but it has happened.)

My point is, just like there’s no wrong way to eat a Reese’s peanut butter cup, there’s no wrong way to write a song. And there’s no one single way to write one either. It really all depends on several factors, such as where your inspiration comes from, when it comes to you, how it comes to you, what your motive is for writing, and what instrument(s) you have to aid you in the process. All of these factors add up to influence a person’s songwriting process in a different way each time.

That said, I can sum up my songwriting process pretty easily. Even though it is different every time – there is one core thing that acts as the common thread between the various elements that come into play. I’ll put it the way another songwriter once put it to me and helped me begin my songwriting journey many years ago:

Writing a song is no different than writing an essay or a story.

Yes, that sounds simple, but it was hugely impactful for me, mainly because I was a college student at the time, and I was majoring in English. So I had plenty of experience writing essays and stories (mostly essays.)

You can break it down just like any high school student would break it down. An essay is usually made up of an introduction, a conclusion, and a number of supporting paragraphs (3 if it’s the standard “5-paragraph essay” that I was taught to write as a teenager.) Each supporting paragraph is made up of a single topic sentence along with examples to support that topic sentence. And each supporting paragraph should be written to support the essay’s main idea or thesis, which is usually presented at the end of the introduction.

In the same way, a song is simply a poetic “essay” of sorts. You have one main idea, and you support that idea with verses, a chorus, and possibly a bridge. Not all of these elements is required every time, but most popular songs are made up of verses, choruses, and a bridge, and many of my songs follow this structure.

So, how do you write a song? First, you come up with a main idea. You may wish to communicate that idea through your chorus, since that is the “hook” of most songs. Then, you come up with several supporting verses to describe or exemplify that main idea. It really is a lot like writing an essay.

It really doesn’t matter if you write the music first or the lyrics first. I’ve done it both ways. In many cases, I’ll try to coordinate the style of the music to fit the overall “feel” that the lyrics produce when read. If the lyrics are meant to provoke thought, then the music will be written to elicit a thoughtful emotional response. If the lyrics are sappy and meant to draw tears, the music will usually be written with that in mind. Sometimes, if I have a main idea and overall “feel” in mind, I’ll write the music first, and then add lyrics. In those cases, the music almost always gets altered as the lyrics progress.

Sorry this wasn’t a step-by-step how-to. You can find lots of those online, but I feel as though they can be extremely limiting, because, as I said before, there truly is no wrong way to write a song. If you’re interested, we did another post a while back on the basics of songwriting that you can check out here.

Happy songwriting!

How to Find a Good Marketing Company Online

digital marketing

Ever since we started this website, we’ve gotten spammed with emails and calls from people saying they could “get us ranked on Google.” Usually, it’s the same spiel:

“Your website isn’t coming up when I search for your keywords on search engines … our company specializes in search engine optimization for blogs … yadda, yadda, yadda …”

I’ve heard it all—usually from some Indian guy who claims to have Google in his back pocket.

Having dabbled in SEO myself and having seen some success, I like to think I know what I’m talking about when it comes to this stuff. I’m sure there’s a ton of stuff I can learn, but I recently interviewed some friends of mine in Charlotte, NC who actually own their own digital marketing company and asked them to speak toward this issue. (FYI: If you’re a local business owner and you’re looking to get some more action online, you might want to consider hiring them, ’cause they really know their stuff!)

My main question to them was, how do you find a good digital marketing company? There are so many self-proclaimed “SEO experts” out there in the universe. How do you know when you’ve got one that’s actually gonna deliver on their promises?

Their answer made perfect sense: search online.

A company that claims to know SEO and be able to get your business ranked on Google should first have their stuff together. What do I mean by that? They need to have ranked themselves on the Big G locally first for some common keyword searches like:

  • seo experts + your city and state
  • seo services + your city and state
  • internet marketing services + your city and state
  • online marketing company + your city and state
  • seo agency + your city and state

You get the point. If you do a search online to try and find the right internet marketing company to work with in your area, this is the first piece of criteria you should be looking for. However, your search does not end when you discover the top result. It has only just begun at that point. And believe it or not, the guy ranked #1 for your keyword may not actually be the one you want to work with.

good digital marketing company will not only know their stuff when it comes to SEO. They’ll also know their stuff when it comes to digital marketing as a whole, which encompasses a slew of other services from branding and social media marketing to lead generation and more. You’ll know if they know their stuff when you see how well they’ve branded and marketed themselves in each of those different areas.

This may be a bit of a plug for my friends (and I may be biased), but I honestly think they’ve nailed it when it comes to branding and marketing their own company. They also happen to really know SEO and what it takes to get yourself ranked on search engines. I say this, because to me, their brand stands out. If you don’t believe me, check out their website yourself.

SEO is a competitive world. You might know your stuff, but so do all the other self-proclaimed “experts” out there. If you’re going to differentiate yourself in this market, you gotta actually BE different. When people visit your website, they need to see read something that doesn’t sound like the same cookie-cutter B.S. every other Indian guy keeps telling me on the phone (“we can get you ranked…”)

That’s what’s going to compel them to take notice. And then once they take notice and decide to hire you, you gotta deliver on your promises. I always say “under-promise, over-deliver.”

Writing Your Very Own Songs: The Basics

People write songs using many different methods. Some writers compose the music first, while others write the lyrics. For some, the lyrics and the tune come to them simultaneously, while others compose the tune first and lyrics last. No matter what order you are comfortable with, you will at some point need to choose exactly what the tune is about. There are a range of various types of tracks varying from tracks that inform fictional stories to songs that produce deep individual sensations.

An excellent first exercise is to create around an story or something you’ve checked out in the newspaper if you make a decision to write a “story” song. This way you could use your initial track to sharpen your word-selecting skills without the stress of thinking of your very own tale. If you currently have a suggestion for a story to tell, you could create it out in rhyme form as well as attempt to make suitable rhymes and structures that help to communicate exactly what happens in the track.

Writing the real music for a song can be done in many various ways depending on your musical expertise and also your emphasis. Instrumental virtuosos will have a very different approach to songwriting than that of novices. Frequently, songwriters will construct entire songs, tune and all, without also knowing exactly what they will be about. Check out the video below for some basic tips on how to get started.

Once you have put your words and songs together, you may really feel the need to perform your brand-new track. When you feel comfortable playing your song, you should take into consideration visiting an open mic evening at a local coffee shop or bar.

Due to the fact that songs are so expressive, many songwriters utilize their make-ups to reveal just how they really feel, whether it has to do with an individual or a scenario or even a specific place. Creating the music might be very personal, so everyone does it differently. Write it down in a notebook and come back to it later when you have strong emotions concerning something. You might think about a great line that shares a feeling pretty well, and if you remember it, you may be able to build a whole song around it. Having peaceful time to think is always helpful when you are trying to compose a track.

If you are interested selling your songs, however, you should be conscious that it is a hard road and also that not many songwriters accomplish great fame or make tons of money quickly. If you have sensible expectations, you will certainly realize that composing songs is a beneficial experience, whether it is a pastime or it becomes a career.

Is Boxed Wine Worth Your Time?

It’s wine in bulk… how could it not be worth your time? Well, yes, there are lots of reasons for a wino to love in love boxed wine. Okay, two reason really…. it’s wine and there is lots of it! However, not all boxed wines are created equal and though your pockets may take less of a hit your palate could get wrecked! I am hoping that this post will guide another wino towards the promised land of drinking copious amounts of wine at a great value.

Since the news came out about Californian wines containing Monsanto’s glyphosate I have made it a point to stay clear from drinking them. So, when I saw that Trader Joe’s offers a boxed Shiraz from Australia I was all in on that parcel. The box contains about 4 bottles of wine and stays good for up to 45 days after you open it. It is almost half the price of Black Box boxed wine and way more drinkable. It has become my go to wine purchase for these reasons plus there are more benefits to drinking boxed wine over bottled wine as well.

Beyond the benefit your pockets will feel by purchasing boxed wine it is also beneficial from an ecological stand point. If that isn’t enough reason to make the switch to boxed wine consider the convenience aspect. Say it’s just you and you want a glass of wine, with a bottle you have to open it up and if you do not finish it in two days the bottle will go bad. With boxed wine you can pour as little or as much as you want and you don’t have to worry about the wine going bad because it stays good for up to 45 days.

So yes, boxed wine is well worth your time and one reason for that is it preserves well over time. The freedom to pour as much as you would like is very liberating. You are able to pour a half glass if you just want a little bit or if you need some for cooking it is readily available on tap. So far, in my experience the Trader Joe’s Block Red Shiraz is the best tasting boxed wine for around $12. What are your thoughts on boxed wine? Do you have a recommendation for boxed wine that you think is better? Let me know in the comment section!

Water Bottle That Filters Fluoride?

People are starting to wake up to the fact that fluoride is a dangerous toxin and added more of it to water or putting in toothpaste is not a very smart thing to do. The people who do not realize this are obviously getting a healthy dose of fluoride daily and one effect of the toxic chemical is that it lowers IQ. When looking at your container of toothpaste it should clear as there is warning to contact poison control if you end up swallowing your toothpaste. But doesn’t it help prevent cavities? Sure, so I guess your teeth will look nice and shiny for your wake when you die from cancer.

Anyone who is unaware of the dangers of fluoride or on the fence can check out the documentary, “Hard to Swallow.” For those you have woken up to the dangers of this toxic chemical but not sure what to do with that information continue reading. There are a variety of filters on the market that will filter out 90% of fluoride removing most but not all because fluoride does occur naturally in water. The amount of fluoride that occurs naturally in water is 10 times less than what is added to water with fluoridation programs. These filtration systems range from whole house systems to straws, containers you can keep on your kitchen counter or a water bottle you can take on the go.

My family and I use the water bottle method as it is the easiest for when you are on the go. It is super convenient when you can fill up your water bottle anywhere and drink clean, refreshing and non fluoridated water. In addition to filtering out 90% of fluoride the bottle also filters out 99.9% of bacteria, e-coli, salmonella, and chlorine. You could literally dip your bottle in a river or lake and drink it and though I have never tried this it is nice to know that in the event of a total economic collapse one thing we wouldn’t have to worry about is finding clean, drinkable water. A simple Google search for “fluoride filters” will get you started so you can do your research and find one that is right for you. Happy hunting!