YouTube is a necessary evil. Whether you’re a business owner, a blogger or and independent musician looking to strike it rich, the platform is a crucial part of your online marketing strategy.
Why? Well, for a few reasons:
1. Video is the wave of the future for online marketing. YouTube provides you with a free place to host your videos. You can upload them to your channel within seconds and embed the links on your blog or website easily. It’s much easier to use YouTube than it is to host your videos on your own website, and it uses much less space.
2. YouTube videos are easy to find. Type in a search for just about anything in Google, and if a YouTube video exists for it, you’ll likely find it on the first or second page of the search results. If you’re marketing yourself and not using YouTube, you’re missing out on tons of potential traffic.
3. YouTube is how many people listen to music these days. As much as it sucks, the reality is that most people don’t want to pay for music anymore, unless they really, really like your work and want to support you financially. So, the first thing you should concentrate on as an independent musician is creating avenues for your work to be found. Once you’re known, then you can start demanding funds for your art. But until people know who you are, they’re not very likely to want to support you.
If you’re an independent artist looking to make it big in the music industry, you should integrate YouTube into your online marketing strategy as quickly as possible. Here are a few tips to help you get noticed on this popular video-hosting platform:
1. Start by doing cover songs to build a following. I know it sucks. Trust me, I’m an independent musician myself, and I hate doing cover songs. Especially popular ones. But covering popular music is the fastest way to get noticed on YouTube. Pick a few that you can stomach and crank out your own original version. Doing an original take will almost always make it better, at least to the types of fans you want to attract.
2. Next, throw a few original songs into the mix. Doing cover songs will get your channel noticed by lots of people, and once those people have subscribed to your videos, you can start cranking out some original tunes. If you put your own spin on the cover songs, it’s likely the people who decided to follow you like your style, so they’re liable to enjoy your original music as well.
3. Share, share, share! Share your YouTube videos on all of your social networks, including Facebook and twitter, and if you have a blog, embed the videos there as well and use the blogging platform to write additional keyword-rich content. This will increase the chances of your videos, blog and social media pages being found when people search Google for the keywords related to your content.
4. Be relevant. Connect with your audience. If you do a video of an original song, write a few paragraphs on what the song means and why it’s important to you. Or talk for a few seconds before your video performance to provide context around your lyrics. The more effort you make to engage with your audience, the more they’ll enjoy watching your videos.
5. Publish videos regularly. This isn’t a one-and-done deal. If you want to be found and continue to get noticed, especially by your followers, then don’t disappoint them. Keep publishing videos. Even if it’s once a month, that’s better than nothing. Plus, the more often you publish, the more content will be indexed by search engines, and the more likely it is that you’ll get found by more people. As the saying goes, “Content is King.”
It might seem like common sense, but you’ll be surprised as how few independent artists, bloggers and business owners actually implement these tips. If YouTube is not yet a part of your digital marketing efforts, then I suggest you head over there now, create an account, and upload your first video. You’ll be glad you did!