Ever since we started this website, we’ve gotten spammed with emails and calls from people saying they could “get us ranked on Google.” Usually, it’s the same spiel:
“Your website isn’t coming up when I search for your keywords on search engines … our company specializes in search engine optimization for blogs … yadda, yadda, yadda …”
I’ve heard it all—usually from some Indian guy who claims to have Google in his back pocket.
Having dabbled in SEO myself and having seen some success, I like to think I know what I’m talking about when it comes to this stuff. I’m sure there’s a ton of stuff I can learn, but I recently interviewed some friends of mine in Charlotte, NC who actually own their own digital marketing company and asked them to speak toward this issue. (FYI: If you’re a local business owner and you’re looking to get some more action online, you might want to consider hiring them, ’cause they really know their stuff!)
My main question to them was, how do you find a good digital marketing company? There are so many self-proclaimed “SEO experts” out there in the universe. How do you know when you’ve got one that’s actually gonna deliver on their promises?
Their answer made perfect sense: search online.
A company that claims to know SEO and be able to get your business ranked on Google should first have their stuff together. What do I mean by that? They need to have ranked themselves on the Big G locally first for some common keyword searches like:
- seo experts + your city and state
- seo services + your city and state
- internet marketing services + your city and state
- online marketing company + your city and state
- seo agency + your city and state
You get the point. If you do a search online to try and find the right internet marketing company to work with in your area, this is the first piece of criteria you should be looking for. However, your search does not end when you discover the top result. It has only just begun at that point. And believe it or not, the guy ranked #1 for your keyword may not actually be the one you want to work with.
A good digital marketing company will not only know their stuff when it comes to SEO. They’ll also know their stuff when it comes to digital marketing as a whole, which encompasses a slew of other services from branding and social media marketing to lead generation and more. You’ll know if they know their stuff when you see how well they’ve branded and marketed themselves in each of those different areas.
This may be a bit of a plug for my friends (and I may be biased), but I honestly think they’ve nailed it when it comes to branding and marketing their own company. They also happen to really know SEO and what it takes to get yourself ranked on search engines. I say this, because to me, their brand stands out. If you don’t believe me, check out their website yourself.
SEO is a competitive world. You might know your stuff, but so do all the other self-proclaimed “experts” out there. If you’re going to differentiate yourself in this market, you gotta actually BE different. When people visit your website, they need to see read something that doesn’t sound like the same cookie-cutter B.S. every other Indian guy keeps telling me on the phone (“we can get you ranked…”)
That’s what’s going to compel them to take notice. And then once they take notice and decide to hire you, you gotta deliver on your promises. I always say “under-promise, over-deliver.”