How to Choose the Best Online Advertising Platform for Your Business

online advertising

Whether you are a startup or an experienced company, finding the perfect advertising platform can be challenging. In order to make the process a little bit easier for you, continue reading to learn about five different businesses and the relevant advertising platforms to make those businesses successful.

1.) The New Business

A new business typically needs to gain exposure before customers begin specifically researching about that business. Since a new business needs to bring awareness to their specific products or services, it’s important to reach their target customers in the most efficient and effective way possible. One of the easiest ways to do this by displaying advertisements on well-known websites.

A great platform that is perfect for this push marketing strategy is Google Display. Google Display utilizes banners and text advertisements across a variety of websites that your target customers will most likely be using. Google AdWords is also great because the interface is easy to understand and provides you with detailed analytics.

2.) Service Providers

On the other hand, service providers should opt for a pull technique. In other words, the target customers of a service provider, such as a lawyer, are already looking for the same service the provider offers. Service providers don’t have to necessarily worry about making their name and service known because their target customers regularly search for their specific service.

In order for the pull strategy to be effective, a service provider should use a search network, like Google or Bing, to launch their campaign. With a search network campaign, a service provider will utilize search engine optimization tactics to ensure their ads are one of the first things potential customers see.

3.) Business-to-Business

Business-to-business service providers can use a combination of advertising tactics to maximize their campaigns. For example, these businesses should utilize a combination of a search network campaign and the Google Display network to pull in potential customers.

It’s also important for business-to-business service providers to utilize LinkedIn. LinkedIn allows businesses to advertise in a way that will target specific needs that potential customers will be intrigued by.

4.) Lifestyle Product Retailers

A retailer that sells lifestyle products or products a specific group of people would be interested in, like band inspired merchandise, should use Facebook as their advertising platform. Typically, people who purchase lifestyle products are passive shoppers. In other words, they usually don’t specifically research for a certain product. Instead, they purchase lifestyle products from seeing interesting advertisements.

Like many beginner advertisement platforms, Facebook’s advertising interface is easy to understand and use. With a click of a few buttons, you are able to launch your ads to your specific target group.

5.) Competitive Markets

Lastly, if your business is within a competitive market then you want to utilize cross-channel marketing. You should be utilizing advertisement platforms such as Google and Facebook, in addition to other platforms, such as Twitter and Instagram. Using cross-channel marketing is cost effective and guaranteed to provide an influx of profitability.

It’s also important to use these advertising platforms to remarket. Remarketing is a simplistic concept in which advertisements are continuously shown to potential customers after they visited your general website or a specific page on your website.

5 Reasons to Invest in Replacement Windows For Your Home or Business

replacement windows

We are happy to welcome guest blogger, Matt Wheeler to our website! He is the owner of a replacement window and door business in Charlotte, NC called All Seasons Window & Door Co. Today, he’s going to be discussing the top 5 reasons to consider replacement windows for your home or business.

Whether you live in the queen city or elsewhere, we hope you’ll find this post helpful in meeting your home improvement needs!

As someone who’s been in the window and door business for a long time, I can attest to all the benefits of replacing your windows. While you may have heard that doing so can save you lots of money on heating and cooling costs, that’s not the only reason. Besides better energy efficiency, here are 5 more reasons to consider replacement windows for your home or business building.

Reason #1: More Comfort.

Ever sat near a window and felt a cold draft in the middle of winter? It’s enough to literally send chills down your spine! I’ve had customers who even reported watching the flames in their fireplace dwindle down to nothing because of a strange wind coming from a crack in their window sealing. If you’re noticing issues like this, they’re surely a pain, which means it might be time for some new panes… pun intended.

Reason #2: Improved Curb Appeal and Resale Value.

Thinking about selling your home soon? New windows can significantly increase its monetary value. But even if you don’t intend to sell, they will certainly boost your curb appeal and make your neighbors stop and stare a little longer while they’re out on walks. Who doesn’t want to own the most admired home in the neighborhood?

Reason #3: Easier Maintenance.

Today’s window technology has made significant improvements in terms of ease of maintenance and cleaning. If your home’s windows are old and hard to clean, replacing them could save you lots of time and effort in the very near future. And if you pay a professional to come and clean your windows every so often, you’ll save money. New windows for the win!

Reason #4: Safer.

Again, window technology has greatly improved. Modern replacement windows are safer than the windows of old, which means you’ll have greater peace of mind that your home is protected as well as it can be. Not to mention, they open and close easier from the inside, so you and your loved ones can get out quicker in case of fire or other emergencies that might require a prompt exit.

Reason #5: Current Specials.

Now is the time to take advantage of any special promotions that your local window and door replacement companies may be offering. With the spring season in full bloom, you’re bound to find some great deals out there. If you live in Charlotte, NC, give us a call at 704-343-8438 to learn about our current specials!